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Steve Jobs: 6 Secrets of Success
By Tara Swords
When Steve Jobs died in October 2011, fans erected makeshift shrines at Apple stores and posted thousands of tributes online.
Much of the buzz in the following days was about some of the less-flattering portraits from Walter Isaacson’s biography. When Jobs’ sister, Mona Simpson, revealed his last words (“Oh wow. Oh wow. Oh wow.”) in her eulogy, it seemed like almost everyone reposted them on Facebook.
So if anything, it seems those varied portraits that emerged after his death allowed the world to see Jobs as he really was: human. His success, however, was no doubt nothing short of extraordinary. How did he do it? Here are six pieces of inspiration from Jobs himself, as quoted in past interviews.
1. Follow your passion.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person; they’re done by a team of people.”
“[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”
“I’ve learned over the years that when you have really good people, you don’t have to baby them. By expecting them to do great things, you can get them to do great things. The original Mac team taught me that A-plus players like to work together, and they don’t like it if you tolerate B work.”
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Photo: Getty Images
Tara Swords is a consumer and technology writer whose articles have appeared in the Chicago Tribune and The Washington Post, as well as on Inc.com.
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